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Campaign, Production, Activation, Buzz

Jawbone set out to launch its most expansive campaign to date with the brand platform "STARTS WITH JAMBOX." V&P is tasked with co-producing the event and developing an extensive campaign that kicked off with Kendrick Lamar performing during New York Fashion Week. Further product launches include producing a variety of content, including films, live coverage, social amplification, PR, online media and bringing the products to influential international creatives.

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