V&P is engaged in a strategic and creative collaboration with Shopping Cidade Jardim in Sao Paulo, property of JHSF, the leader in Brazilian high-end real-estate. In order to support and enrich the brand reset, V&P is developing market and consumer insight reports, a complete brand repositioning and refreshed visual identity. V&P is also providing on-going strategic and business development advisory services, conceiving original on-site retail activations to drive foot traffic, amongst other production initiatives.