Strategy, Branding, Campaign, Content, Production
Tribeca Enterprises is among America’s premier entertainment companies, and home to the celebrated Tribeca Film Festival.
Tribeca Film Festival
Tasked with reshaping a brand known for its annual festival, V&P is helping transform Tribeca Enterprises into a year-round platform for immersive entertainment, creative expression, and original storytelling.
On behalf of Tribeca Enterprises and Lionsgate, V&P leads the development of a new Streaming Video On Demand platform. In that capacity, V&P directs the product development process and established the brand's positioning, brand identity and content strategy.